Lehigh does not invest much into the sports media. We have a thin staff. Steve Lomangino does a fine job, but I think is spread too thin. We have a lot of varsity sports for a small school, but we don’t market like the big schools as I think it is the school’s mentality about ‘over doing’ the glorification of jocks. Athletics “has its place” as part of a Lehigh education, but it is not the driver. That is just an observation for good or bad. I am pretty sure all of the commits got phone calls from the coaches. We just don’t “Madison Avenue” it.