Reply To: Sports Marketing

Forum Forum Lehigh Sports Lehigh Football Sports Marketing Reply To: Sports Marketing


I like the idea of lights, for all the reasons many of you cited (and there were some good ones I’d never thought of). One more: No more morning cocktails before tailgating. Now you could party AFTER the game with a ride back up the hill.

I’m particularly intrigued with the idea of holding state championships there (talk about a recruiting tool) and making it — as LFNadmin said — a multipurpose facility.

One challenge in the Valley is that it is NOT urban. Some newer schools are building stadiums surrounded by “downtowns” (parking garages, stores on first floors, offices second, residences above). I’ve seen the new-ish stadium at the University of Central Florida — with lights — and it’s impressive.

But what’s the ROI?