It’s not really a matter of Lehigh being aggressive on this event. About 3 years ago, the Philadelphia Club ran the same event with Doug Collins agreeing to come up to the box. It went very well.
They have been trying to something similar for the last 2 years with CJ but injuries nixed those plans. Club boxes hold about 147 people. Tickets for the 1st box sold out in just a few days. There was a huge waiting list, so they got another box and that sold out almost immediately. To my knowledge they do anything different in a way of promotion. Simply a lot of pent up demand for this.
Total agreement on everything else.