Reply To: Sports Marketing

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Endowment principal will never be touched for ‘frivilous’ capital expenditures like scoreboards. The BOT has a formula that they use for using income generated from the endowment and how it is allocated. Hence, the reason it takes ‘sugar daddies’ to make many things happen. Goodman Stadium was on the ‘boards in the late 1960’s when I was recruited. I saw a ‘mock up’ on my trip. Took almost 20 years until the money came to fruition, most through Mr. Goodman.